The Transformation of Accounting Education Strategies into Financial Advocacy in Community-Based Feminist Movements in the Fragmentary Postmodern Era

Abstrak

This research aims to examine the transformation of accounting education strategies into financial advocacy models within community-based feminist movements in the postmodern era. The fragmentation of feminist identities and ideologies creates strategic challenges in developing financial literacy, accountability, and economic empowerment programs oriented toward gender equality and social justice. This study employs a descriptive qualitative approach using in-depth interviews with five activists from three feminist community organizations, as well as content analysis of financial education materials, online publications, and organizational program documentation during the period 2020–2024. Data were analyzed thematically with an inductive approach to identify patterns of strategic transformation, financial governance practices, leadership dynamics, and identity negotiation in a plural and fragmented social context. The findings reveal a shift from conventional accounting education activities, such as financial literacy discussions and basic bookkeeping training, toward more structured financial advocacy practices, including budget transparency campaigns, women’s economic rights advocacy, and collaborative financial network development. This transformation is influenced by ideological diversity within organizations, which affects organizational cohesion, accountability mechanisms, and strategic decision-making. The transformation of accounting education into financial advocacy reflects the adaptive capacity of feminist community movements in responding to the complexities of postmodern society. Strengthening participatory financial governance, collective awareness of economic justice, and flexible managerial approaches are essential to maintain the relevance and effectiveness of feminist financial advocacy movements in addressing dynamic social and economic challenges.